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OUR AUDIENCE
The majority of the GAK'S prospective audience is affluent professionals
that embrace new technology and have the means to purchase it. Because
readers participating in multi-sport events, readers seek products
to support them through all disciplines and seek information and
products about trail running, trekking, biking, climbing, camping,
backpacking and paddling.
Audience and Racer Highlights
Gender: 80% Male, 20% Female
Household income is approximately $85,000 a year.
Spend more than $5,000 annually on their gear, training and travel
Routinely makes online purchases
Well-educated - 92% have attended college
Have professional careers
49% own an SUV
Age
Average age - 36
Under 25 - 8%
25 - 35 - 57%
36 - 45 - 28%
Over 45 - 7%
Athletic ability
Elite - 6%
Advanced - 26%
Intermediate - 46%
Novice - 22%
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| Banner Rates (monthly prices per
page)
| Banner |
Run of Site |
Home Page |
Content Pages |
| |
| 468 x 60 (top) |
$25 |
$100 |
$55 |
| 468 x 60 (bottom) |
$20 |
$50 |
$35 |
| 100 x 600 (side) |
$20 |
$75 |
$45 |
| 100 x 200 (side logos) |
$15 |
$35 |
$25 |
(minimum 2 pages)
* THERE IS A THREE-MONTH
ADVERTISING MINIMUM PAID IN FULL WITH ORDER.
Banners / Links
All pages: Three banners with a maximum of six banners
in rotation (per banner) OR Two banners (top and bottom)
and 3 supplier logo links (side).
Specifications
468 x 60 pixels
GIF or JPEG formats only
22K maximum file size (including animation files)
Electronic File
Submission
Files can be uploaded to THEGAK'S FTP server or call
thegak to arrange for artwork drop-off. |
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